This is the only time I’ll address this because I don’t like giving attention to people who aren’t worthy of giving my attention to which is why on Facebook at least, I don’t start these wars about the Twitter eggs who are in federal office (OOF).
The LaVar Ball train has now peaked. It probably peaked last month. Or maybe two months ago. I don’t know. At first, I was cool with LaVar. To some degree, I still am. I’m cool with a father instilling confidence in all of his kids to be the best of their ability, although I would think his style and methods in doing so are unconventional. I can’t relate to how Lonzo and the other two sons, LiAngelo and LaMelo feel about it so I’ll try not to.
Creating your own brand and attempting to do things differently is great. If I had the time, the resources, and the money to do so, I would do it myself. I support anyone going out there and dreaming about taking on any of the major companies to “change the culture,” as Lonzo Ball himself said in the video yesterday.
Initially, I was gonna write about LaVar Ball and his family this week because I saw a headline about how Nike, Adidas, and Under Armour each turned down an offer to endorse Lonzo, ala sign him to a contract that would allow him to have millions before he signs his first rookie deal this summer. I was gonna write about how ridiculous and stupid LaVar (or the Ball family for that matter) was for trying to make his brand, the Big Baller Brand incorporate with one of those three companies. Then yesterday happened.
I said above that I’m all for creating opportunities, and pushing things forward and being your own entrepreneur. That’s how Nike and Under Armour were created. This… I don’t think this is it, man.
Is the shoe terrible looking? It really isn’t honestly. It’s an off-brand version of the Kobe 10s. It also looks better than the shoes that Stephen Curry wears so, BBB has done something right here. However, the price? $495 for that? That’s not changing the culture. Your brand is not that important to charge a shoe that much.
In the group chat I have with a set of homies, Micah, Shaad, and Kyle, we roasted these shoes for a good bit. Then we realized the fact that we don’t have the slightest clue on who is making their shoes, if the shoe is even comfortable to wear at that price, and the technology on the shoe. It’s just here in the public eye to be laughed at.
This shoe created a stir on my Twitter timeline from people creating memes from the photo above to others defending the price of the shoe stating how regardless, we need to support because we’d buy a pair of Nike basketball shoes at that price. That “it’s okay” for Lonzo to have his own shoe because other athletes, such as Lebron James, and Michael Jordan did.
I rolled my eyes at that. I can’t speak on Jordan because I wasn’t alive and wasn’t thought about in 84, but I’d bet that lots of people figured he’d be a great NBA player considering he was a known commodity as he left Carolina as a national champion, 2-time All-American, and was the National Player of the Year as a Junior. Nike itself signed him when they were known but still small. We knew of Lebron James since 2002-03 because ESPN showed his High School games and they were glorious.
The last time we saw Lonzo Ball play a basketball game, De’Aaron Fox had Lonzo doing the electric slide on route to a 39 pt game and a Kentucky win over UCLA in the sweet 16. Yes, Lonzo was a player of the year candidate and a 1st team All-American in his lone season at UCLA but he wasn’t on their level as a player.
Also, I’m pretty sure Nike and even Jordan Brand for that matter haven’t charged close to $500 for a pair of basketball shoes, but I digress.
LaVar then tweeted (I didn’t know he had a twitter account) this:
Big Baller’s loose! If you can’t afford the ZO2’S, you’re NOT a BIG BALLER! 💰
— Lavar Ball (@Lavarbigballer) May 4, 2017
I… I…. yeah. If I buy a pair of shoes for $495, I better be hooping like I’m related to Jesus.
This is where we’re at now. We’re at a point where LaVar took advantage of how the media because of their desire to see the “most ridiculous quotes” and giving that media attention all day. Is it LaVar’s fault that programs such as First Take and Undisputed had him & Lonzo on the air three days after UCLA got bounced in the NCAA Tournament? Absolutely not. Lonzo’s the biggest name in the NBA Draft (I personally don’t even think he’s even close to the best player in the draft). Not because of his play but because of how he’s received media attention.
There was a point where LaVar was on ESPN’s SportsNation every single day for one week in April. That’s not on them. That’s on us for giving his pops all the attention, thus taking it away from Lonzo, the athlete.
I’m not knocking the ideas. I think it’s cool to see something different. However, LaVar could have waited years to launch this, thus waiting for his youngest son to at least attempt a pro career. But he put himself and their family brand in front of the ability that his oldest son was about to receive endorsement money from any company of his choosing.
Unlike others, I do want Lonzo and the other kids to succeed. I want them to achieve their goals of being in the NBA. A lot of people have that dream and that vision to get there. Only a select few are able to accomplish it. That being said, forcing an opportunity and attempting to cash a check early often doesn’t end well. Let’s hope LaVar doesn’t blow it here. The Ball family calls themselves “Big Ballers.” Good luck at your prices trying to convince the rest of us that we are also Big Ballers.